May 6, 2021

Why you need to observe your users

May 6, 2021

Surveys are not enough and don’t tell you the whole story

Read the full story for free on Medium: https://kaylajheffernan.medium.com/why-you-need-to-observe-your-users-5c1fe85d6d47

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In 2015, I embarked on the journey of buying my first home. At that time, I wrote a blog post critiquing the UX of real estate websites through a, somewhat sarcastic, persona named ‘Kayla’ and listed out ‘her’ (my) user needs and how they weren’t being met. Discover how real estate websites have evolved from 2015 to 2024 through a personal lens. Spoiler alert – it still sucks, but it sucks a little less.

In this blog post, I evaluate how current real estate platforms address user needs such as viewing new properties, staying within budget, accessing accurate information, and managing inspection schedules. It suggests key improvements and practical recommendations for improving real estate website UX.

Aug 13, 2024

UX of Everyday Things, UX

May 6, 2021

Why you need to observe your users

May 6, 2021

Sometimes it feels that UX Research has become synonymous with surveys. They’re cheap, easy & can reach large amounts of users. Sounds great, right? Wrong. Surveys are not enough

May 6, 2021

Mar 23, 2021

Four things I wish I knew earlier in my career that I now know

Mar 23, 2021

I took a pause and then answered four things I am sure they were not expecting. My tips are about how to improve the health and happiness of your work life.

Mar 23, 2021

Warping the space-time continuum with design

Sep 11, 2018

SEEK, Portfolio, UX

Warping the space-time continuum with design

Sep 11, 2018

SEEK, Portfolio, UX

After just 0.1 second users start to perceive a delay if your app isn’t doing The Thing™ that they just told it to do. We needed to buy 8.5 seconds. We had to manipulate (percieved) time.

Sep 11, 2018

SEEK, Portfolio, UX

Jul 10, 2018

Insertables

NFC & RFID Microchip FAQ’S

Jul 10, 2018

Insertables

There are predictable questions I get asked over and over again when someone finds out what I research, and that I have 2 microchips inside my body. These same questions pop up on social media every time I appear on TV or in the news.

Some people refused to believe the reality of how these chips work, and there’s no point trying to change these minds; the “the Government is secretley tracking you with a microchip you received at birth, it’s all about the New World Order and they’ll switch you off if you don’t comply” crowd.

This post is not for them. This post answers the FAQs for people genuinely interested in learning about the technology and educating themselves on the reality.

Jul 10, 2018

Insertables