From 2015 to 2024: how real estate websites have evolved

From 2015 to 2024: how real estate websites have evolved

In 2015, I embarked on the journey of buying my first home. At that time, I wrote a blog post critiquing the UX of real estate websites through a, somewhat sarcastic, persona named ‘Kayla’ and listed out ‘her’ (my) user needs and how they weren’t being met. Discover how real estate websites have evolved from 2015 to 2024 through a personal lens. Spoiler alert – it still sucks, but it sucks a little less.

In this blog post, I evaluate how current real estate platforms address user needs such as viewing new properties, staying within budget, accessing accurate information, and managing inspection schedules. It suggests key improvements and practical recommendations for improving real estate website UX.

It’s not a bug, it’s a feature… no really

It’s not a bug, it’s a feature… no really

Bugs, put simply, are errors or defects in a software system. If you work in tech, you’ve probably heard someone say the half-joke, half-truth line “it’s not a bug, it’s a feature”. Often this is used in jest or to justify not wanting to fix a particularly difficult bug. But when is a bug really a feature? And what does this mean for your users?

Don’t forget UX in your job applications

Don’t forget UX in your job applications

Don’t forget UX in your job applications. All you need to do is utilise your core UX skills — think about your users (in this case the hiring manager), consider their context of use and design to make things simple for them.

These simple tips to improve your resume and cover letter apply regardless of what the hirer is asking for. Some of these may seem obvious, but the obvious is not always so when people haven’t slowed down to consider the hirers’ perspective (or when first applying for jobs).

Don’t forget design research in design thinking

Don’t forget design research in design thinking

“Design thinking” and “the double diamond” are perhaps some of the most abused terms in tech today. While exploring more than one solution is a step in the right direction, design thinking without design research is only a quarter of the way there…

Where are the ethics in design ethics?

Where are the ethics in design ethics?

So often when we state “this is unethical” we really aren’t applying ethics at all. At best we are saying “I think this is wrong, so doing this is against my ethics”. In my latest post I give an overview of ethical theories and apply these theories to some “unethical tech” scenarios. I show most of them can be argued as ethical by applying these theories. I end with what is, I hope, a better frame to have these discussions going forward.

https://medium.com/@kaylajheffernan/where-are-the-ethics-in-design-ethics-1a9f5bc5641f?source=friends_link&sk=2512284a7a216d140aa4f7130c6089b1

Communicating a Rebrand to Your Users

Communicating a Rebrand to Your Users

Rebranding? There’s a lot online about why to rebrand, how to decide new colours, how to get people on board etc. But how should we alert users to the change? These 4 principles should help you guide your choices

https://medium.com/seer-medical/communicating-a-rebrand-to-your-users-eba127a19e0e

Yes, UX research is valid: How to handle assertions it’s not real research

Yes, UX research is valid: How to handle assertions it’s not real research

It’s only 5 people. That’s an assumption. It's just opinions. UX research isn't _real_ research. Sound familiar? Yeah, us too. That's why Caylie Panuccio and I wrote this post. If you’re a UX Researcher this article will help you fight some battles. If you’re not, it will help you understand the validity of qualitative research methods a little better.