Yes, UX research is valid: How to handle assertions it’s not real research

It’s only 5 people. That’s an assumption. It's just opinions. UX research isn't _real_ research. Sound familiar? Yeah, us too. That's why Caylie Panuccio and I wrote this post. If you’re a UX Researcher this article will help you fight some battles. If you’re not, it will help you understand the validity of qualitative research methods a little better.

Read about it on Medium https://medium.com/@kaylajheffernan/yes-ux-research-is-valid-how-to-handle-assertions-its-not-real-research-94ae64ceee22