My experience in claiming partner airline points is a reminder that UX is just about my interaction with your web products, but with your whole company to achieve my goal, which in this case was frustrating, convoluted and unnecessary.
In 2015, I embarked on the journey of buying my first home. At that time, I wrote a blog post critiquing the UX of real estate websites through a, somewhat sarcastic, persona named ‘Kayla’ and listed out ‘her’ (my) user needs and how they weren’t being met. Discover how real estate websites have evolved from 2015 to 2024 through a personal lens. Spoiler alert – it still sucks, but it sucks a little less.
In this blog post, I evaluate how current real estate platforms address user needs such as viewing new properties, staying within budget, accessing accurate information, and managing inspection schedules. It suggests key improvements and practical recommendations for improving real estate website UX.
There are predictable questions I get asked over and over again when someone finds out what I research, and that I have 2 microchips inside my body. These same questions pop up on social media every time I appear on TV or in the news.
Some people refused to believe the reality of how these chips work, and there’s no point trying to change these minds; the “the Government is secretley tracking you with a microchip you received at birth, it’s all about the New World Order and they’ll switch you off if you don’t comply” crowd.
This post is not for them. This post answers the FAQs for people genuinely interested in learning about the technology and educating themselves on the reality.
Check out my portfolio | Read about my PhD research | Get in touch
Can't find what you're looking for? Search the site
© Copyright Kayla J Heffernan