In 2015, I embarked on the journey of buying my first home. At that time, I wrote a blog post critiquing the UX of real estate websites through a, somewhat sarcastic, persona named ‘Kayla’ and listed out ‘her’ (my) user needs and how they weren’t being met. Discover how real estate websites have evolved from 2015 to 2024 through a personal lens. Spoiler alert – it still sucks, but it sucks a little less.
In this blog post, I evaluate how current real estate platforms address user needs such as viewing new properties, staying within budget, accessing accurate information, and managing inspection schedules. It suggests key improvements and practical recommendations for improving real estate website UX.
Sometimes it feels that UX Research has become synonymous with surveys. They’re cheap, easy & can reach large amounts of users. Sounds great, right? Wrong. Surveys are not enough
I took a pause and then answered four things I am sure they were not expecting. My tips are about how to improve the health and happiness of your work life.
After just 0.1 second users start to perceive a delay if your app isn’t doing The Thing™ that they just told it to do. We needed to buy 8.5 seconds. We had to manipulate (percieved) time.
There are predictable questions I get asked over and over again when someone finds out what I research, and that I have 2 microchips inside my body. These same questions pop up on social media every time I appear on TV or in the news.
Some people refused to believe the reality of how these chips work, and there’s no point trying to change these minds; the “the Government is secretley tracking you with a microchip you received at birth, it’s all about the New World Order and they’ll switch you off if you don’t comply” crowd.
This post is not for them. This post answers the FAQs for people genuinely interested in learning about the technology and educating themselves on the reality.
So often when we state “this is unethical” we really aren’t applying ethics at all. At best we are saying “I think this is wrong, so doing this is against my ethics”. In my latest post I give an overview of ethical theories and apply these theories to some “unethical tech” scenarios. I show most of them can be argued as ethical by applying these theories. I end with what is, I hope, a better frame to have these discussions going forward.
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