UX of Everyday Things, UX
Kayla Heffernan
From 2015 to 2024: how real estate websites ...

In 2015, I embarked on the journey of buying my first home. At that time, I wrote a blog post critiquing the UX of real estate websites through a, somewhat sarcastic, persona named ‘Kayla’ and listed out ‘her’ (my) user needs and how they weren’t being met. Discover how real estate websites have evolved from 2015 to 2024 through a personal lens. Spoiler alert – it still sucks, but it sucks a little less.

In this blog post, I evaluate how current real estate platforms address user needs such as viewing new properties, staying within budget, accessing accurate information, and managing inspection schedules. It suggests key improvements and practical recommendations for improving real estate website UX.

From 2015 to 2024: how real estate websites have evolved
UX
Kayla Heffernan
Why you need to observe your users

Sometimes it feels that UX Research has become synonymous with surveys. They’re cheap, easy & can reach large amounts of users. Sounds great, right? Wrong. Surveys are not enough

Why you need to observe your users
Kayla Heffernan
Four things I wish I knew earlier in my career ...

I took a pause and then answered four things I am sure they were not expecting. My tips are about how to improve the health and happiness of your work life.

Four things I wish I knew earlier in my career that I now know
SEEK, Portfolio, UX
Kayla Heffernan
Warping the space-time continuum with design

After just 0.1 second users start to perceive a delay if your app isn’t doing The Thing™ that they just told it to do. We needed to buy 8.5 seconds. We had to manipulate (percieved) time.

Warping the space-time continuum with design
Insertables
Kayla Heffernan
NFC & RFID Microchip FAQ’S

There are predictable questions I get asked over and over again when someone finds out what I research, and that I have 2 microchips inside my body. These same questions pop up on social media every time I appear on TV or in the news.

Some people refused to believe the reality of how these chips work, and there’s no point trying to change these minds; the “the Government is secretley tracking you with a microchip you received at birth, it’s all about the New World Order and they’ll switch you off if you don’t comply” crowd.

This post is not for them. This post answers the FAQs for people genuinely interested in learning about the technology and educating themselves on the reality.

NFC & RFID Microchip FAQ’S

UX Design

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From 2015 to 2024: how real estate websites have evolved

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From 2015 to 2024: how real estate websites have evolved

In 2015, I embarked on the journey of buying my first home. At that time, I wrote a blog post critiquing the UX of real estate websites through a, somewhat sarcastic, persona named ‘Kayla’ and listed out ‘her’ (my) user needs and how they weren’t being met. Discover how real estate websites have evolved from 2015 to 2024 through a personal lens. Spoiler alert – it still sucks, but it sucks a little less.

In this blog post, I evaluate how current real estate platforms address user needs such as viewing new properties, staying within budget, accessing accurate information, and managing inspection schedules. It suggests key improvements and practical recommendations for improving real estate website UX.

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Communicating a Rebrand to Your Users

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Communicating a Rebrand to Your Users

Rebranding? There’s a lot online about why to rebrand, how to decide new colours, how to get people on board etc. But how should we alert users to the change? These 4 principles should help you guide your choices

https://medium.com/seer-medical/communicating-a-rebrand-to-your-users-eba127a19e0e

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Ghost Buttons — Not as bad as we thought? 

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Ghost Buttons — Not as bad as we thought? 

Are ghost buttons really as bad as they've been made out to be? Ghost buttons are often touted as low-affordance, and it’s true of many of the examples we see  — buttons with poor contrast placed over images making them difficult to use and confounds A/B tests. We say we are comparing ghost buttons and ‘normal’ buttons but we are really testing accessible vs inaccessible buttons, high vs low contrast designs, high affordance vs low affordance designs (and it’s not a surprise that ghost buttons lose). What happens when we test an accessible ghost button against an accessible solid button?

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Online & Search Behaviours of Blind Users

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Online & Search Behaviours of Blind Users

We often make assumptions about blind users, however blind users are not homogenous. They differ as much as sighted users in terms of technical ability and search strategies. Just as not every sighted person is tech savvy, not every blind person knows how to use a screen reader well, or utilizes all the power features. This literature review explains the online and search behaviours of blind individuals

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Press the pink button — Designing for colour blind users

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Press the pink button — Designing for colour blind users

We use colour as a signifier for people, places and things all the time. Probably more than you realise. About 8% of Australian males and 0.4% of females are colour blind.  Like all people with ‘disabilities’, there are certain things colour blind people can’t do. Design can help make the world more accessible to ensure they can do everything those with ‘normal’ vision can. I explore ways to deign for colour blind users, which often improves the experience for everyone. 

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